St. Elizabeth Healthcare: #HappyAndHydrated
Freelance Art Direction • Environmental Design St. Elizabeth Healthcare had an exciting opportunity to take over the Purple People Bridge with informative facts about staying heart healthy. I was hired as a Freelance Art Director to collaborate with a copywriter to brainstorm and execute fun, interactive, and informative activities all along the Purple People Bridge for the summer months. Hopscotch, a maze, dance steps, yoga poses, health facts, and more lined the bridge from Cincinnati, OH to Newport, KY. One of the biggest successes was the Instagram machine that provided free water when you posted a photo on Instagram with the hashtag #HappyAndHydrated. Winner: Silver Healthcare Advertising Award Bronze PRSA Blacksmith Award
