AARP Magazine: Full Page Inserts

Freelance • Art Direction • Print Design These 8-page promotional inserts were displayed on the back cover of not one, but two AARP magazines with over 47 million readers. Inserts provided helpful information on beauty, home, and travel, paired with savings on P&G products for the empty nest audience. While the #1 push was for the reader to redeem the rebate, we carefully balanced inspiring articles to draw her in and then direct her to the rebate at the end. I provided art direction and design for all the layouts, worked with a copywriter for content, assisted in a custom photo shoot, and supplied additional supportive materials to push rebate redemption. Additional materials included banner ads, 4-page AARP bulletin insert, and a PGeveryday.com empty nest landing page.

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