Orgullosa "My House Is My Stadium" In-home Parties

Art Direction • Graphic Design • Word of Mouth Occasionally, Orgullosa.com would offer its Latina members exclusive in-home parties. Party kits full of samples, premiums and party materials would be mailed to 1000 selected hostesses. The theme of this party was "my house is my stadium" to help celebrate and watch the World Cup games. I led the concepting and design work for the kits that included a hostess brochure, a tips booklet, game ideas, photo booth props and background, and a tumbler to help the hostess throw a exciting party. Guests would take home coupon booklets, Orgullosa t-shirts, magnets, and samples of Tide, Charmin, and Head & Shoulders. There were also online and mobile components for invites and reviews. The parties resulted in a 2-3x increase in purchase of brands, 9,800 hostesses and guests told more than 78,000 people about these products, and 55% of the guests joined Orgullosa after having a great time at the party.